This final research project collectively represents the outcome of this extraordinary journey in CWR4B: the skills and confidence as a researcher. As video-based social media roar their way into our lives, marketers have seen great potential in viral video ads — they are now everywhere. They have become a popular way for corporations and all individuals to promote their unique identities, projects, and great causes. But how and why do these viral ads get popular? I settled on a journey to know more...